Visitor Demographics
These demographics were obtained with an email survey in June 2000, with a sample of 626 people. Statistics are rounded to the nearest percent. They show just how valuable our visitors could be to potential advertisers. Our visitors are extremely well educated, affluent, mostly in their 20's and 30's and are perfectly prepared to buy products online.
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Sex of visitors:
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| Male | 83% |
| Female | 17% |
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Marital Status:
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| Married | 55% |
| Single | 45% |
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Age:
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| 18-25 | 23% |
| 26-35 | 31% |
| 36-45 | 25% |
| 45+ | 21% |
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Education:
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| Some College | 17% |
| College Degree | 50% |
| Graduate Degree | 31% |
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Income:
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| $50k-$75k | 62% |
| $75k-$100k | 36% |
| $100k+ | 21% |
| Average income | ~$70k |
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Previously purchased
products online?
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| Yes | 82% |
| No | 18% |
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Prefer to shop online?
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| Yes | 57% |
| No | 43% |
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What have you bought online?
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| Books | 84% |
| Music | 61% |
| Airline tickets | 56% |
| Computer equipment | 58% |
| Clothing | 40% |
| Software | 39% |
| Event tickets | 29% |
| Videos/DVD | 27% |
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Time Spent per visit:
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| 5-10mins | 38% |
| 10-20mins | 28% |
| 20mins+ | 23% |
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Responsiveness to advertising:
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| Read banner ads on innocence-lost | 70% |
| 'Happy to support advertisers bold enough to advertise on innocence-lost' | 91% |
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